DELIGHT IN THE ART OF BAKING : DEENS CAKE ACADEMY'S GRAND CELEBRATION!
Join us in celebrating Deens Cake Academy's outstanding achievements at the Awarding Ceremony on 7th March 2024, honoring the talents and creativity showcased at the recent Cake Exhibition on 2nd and 3rd March. The event will be graced by esteemed chief guests, adding to the excitement of the occasion.
Awards Galore
Witness the recognition of excellence as we present awards in various categories, including,
DEENS CAKE ACADEMY (PVT) LTD
AWARD SHEET - 2024 at BMICH
CAKE DECORATING AND PASTRY & BAKERY
TITLE WINNERS & BEST IN THE SHOW
TITLE WINNERS
PASTRY & BAKERY
DCA23/242 SAFIYA BILAL
DCA23/320 MOHAMED AFRY
DCA23/227 FAWSUL AMEER FATHIMA FASEENA
DCA23/246 MOHAMED MAFAZ FATHIMA NAHLA
DCA23/241 MOHAMED NIFAL MARYAM
TITLE WINNERS
CAKE DECORATING
BASIC - BIRTH DAY CAKE
DCA23/201 FAISER MOHIDEEN FATHIMA FAWAZA
BASIC - WEDDING STRUCTURE
DCA23/315 M.F. JEESAN BEGAM
BASIC - ASSORTED CAKES
DCA23/289 KATHIMA RUMEIDA
ADVANCE - FLOWER ARRANGEMENTS
DCA22/177 FATHIMA ASMILA RIFAS
DCA23/227 MOHAMED MARZOOK FATHIMA SIJILA
ADVANCE - ROYAL ICING
DCA22/127 RAFAIDEEN FATHIMA RUMANA
TEACHER GRADE - ASSORTED CAKES
DCA22/148 FATHIMA NIFLA VAZEER
TEACHER GRADE - FLOWER ARRANGEMENTS
DCA22/075 MOHAMED NAWSHADH NAJEEFA
TEACHER GRADE - ROYAL ICING
DCA22/050 MOHAMMED ISMAIL SHIFNA ASRAR
DCA22/020 AADAM LEBBE FATHIMA SAFRA
DCA22/093 FATHIMA RAZIYA SHIHAN
DCA22/097 ARSHAD FATHIMA FASNA
BEST IN THE SHOW
PASTRY & BAKERY
DCA23/261 M.N.K.F. ZAHIMA 4
BEST IN THE SHOW
CAKE DECORATING
DCA22/050 MOHAMMED ISMAIL SHIFNA ASRAR 4
CAKE DECORATING
BASIC CATEGORY
BASIC - BIRTH DAY CAKE
DCA23/275 FATHIMA ASFA AMANULLA 1st
DCA23/210 RAJALINGAM SUGANTHINI 2nd
DCA23/212 DIFFNA GBISCYA THEVATHAS 3rd
DCA23/298 M.S.F. SHAMLA 4th
DCA23/214 THIYAGARAJA GRAJANI A
DCA23/203 MOHEMMED HUWALIDEEN FATHIMA SHEEMA M
DCA23/281 MOHAMED ABDUL WAHAB M
BASIC - WEDDING STRUCTURE
DCA23/217 YOGA DHARSHANI 1st
DCA23/223 T.F.FATHIMA RAMLA 1st
DCA23/297 M.P.F.RUZEEKA 2nd
DCA23/299 F.RISHDA HASEEMDEEN 2nd
DCA23/204 NARAYANAN SINDUJA 3rd
DCA23/216 MOHAMAD AROOSDEEN FATHIMA SHAIMA 3rd
DCA23/298 M.S.F. SHAMLA 4th
DCA23/301 F.RUMAIZA RAMEES 4th
DCA23/224 MOHAMED RAMEES FATHIMA RASNA A
DCA23/314 M.K.A.F. Afra A
DCA22/104 KAMAR ZAMAN FATHIMA HAFSA A
DCA22/113 FATHIMA SAFNA ZAHRAF A
DCA23/200 MOHAMED ANFAS FATHIMA AFRA M
DCA23/273 S. HAMEERA M
DCA23/296 B.R.THARSHIKA M
BASIC - ROYAL ICING
DCA23/297 M.P.F.RUZEEKA 1st
BASIC - FLOWER ARRANGEMENTS
DCA23/297 M.P.F.RUZEEKA 2nd
DCA23/299 F.RISHDA HASEEMDEEN 3rd
DCA23/315 M.F. JEESAN BEGAM 1st
BASIC - ASSORTED CAKES
DCA23/313 M.A.F. ILMA 3rd
DCA22/189 MOHAMED NIZAM FATHIMA RAZIYA 1st
BASIC - BUTTER CREAM
MINNA SHIYAM 1st
MUKARRAMAH 2nd
ADVANCE - BIRTH DAY CAKE
DCA22/128 MOHAMED SUFAR FATHIMA SARAH 1st
DCA22/195 W.A. SATHYA MISHELLE JUDITH PINTO 1st
ADVANCE - WEDDING STRUCTURE
DCA22/191 MISHU KUMAR 2nd
DCA23/222 MOHAMMED SIDDEEQ FATHIMA SAHLA 1st
ADVANCE - ROYAL ICING
DCA22/141 FATHIMA ASKA MUSSAIN 4th
DCA22/147 SALHA SHIBLY 2nd
DCA22/179 FATHIMA ZAINAB RILWAN 3rd
DCA23/279 M.T.F.RUZEEKA 1st
ADVANCE - FLOWER ARRANGEMENTS
DCA23/279 M.T.F.RUZEEKA 2nd
ADVANCE - BUTTER CREAM
DCA22/032 MOHAMMED FAIROOS FATHIMA FAIKA 2nd
ADVANCE - MASTER PIECE
DCA22/130 NAYEEM NASOOHA AFRA 1st
TEACHER GRADE - BIRTH DAY CAKE
DCA22/084 AAMINA SHAFRAS 2nd
DCA22/148 FATHIMA NIFLA VAZEER 1st
TEACHER GRADE - ROYAL ICING
DCA22/073 AHAMED HAMZEEN FATHIMA HASNA 1st
TEACHER GRADE - ASSORTED CAKES
DCA22/017 SABRINA FAZLY 2nd
DCA22/065 N.F.F.NADHIRA MUFITH 1st
TEACHER GRADE - BUTTER CREAM
DCA22/075 MOHAMED NAWSHADH NAJEEFA 2nd
DCA22/088 M.N.NIZWATHUL FATHIMA HUSSAIN DEEN 1st
TEACHER GRADE - MASTER PIECE
DCA22/062 FATHIMA RIFLA RIFAIS 1st
PASTRY & BAKERY
1st Place
DCA23/245 MOHAMED MARZOOK FATHIMA SIJILA
DCA23/198 FATHIMA SAHEEKA SATHTHAR
DCA23/247 FATHIMA SAMHA THAJOOR
DCA23/248 RATHIYA NASAR
DCA23/265 MOHAMED HARIS FATHIMA HIFLA
2nd Place
DCA23/322 SUMAIYA SHAMIL
DCA23/232 MOHAMMED NASEEM FATHIMA ZAMRA
DCA23/285 LUCKSHITHA PATHMAKUMAR
DCA22/096 M.A SADHALIYA NISA SHINY
DCA22/179 FATHIMA ZAINAB RILWAN
DCA23/244 MOHAMED SILMY FATHIMA RIMASHA
3rd Place
DCA23/203 MOHAMED HUWALIDEEN FATHIMA SHEEMA
DCA23/312 JESRA JEZEEL
DCA23/243 MOHAMMED UWAIS FATHIMA FASMIYA
DCA23/268 MOHAMED RAMEES FATHIAMA SAFIYA
DCA23/262 M.H.F. FAZNA
4th Place
DCA23/305 JAWFAR MOHAMMED FAWZAN
DCA22/032 MOHAMMED FAIROOS FATHIMA FAIKA
DCA23/199 MOHAMED FAWAD FATHIMA FEROSA
DCA23/212 DIFFNA GBISCYA THEVATHAS
DCA22/147 MOHAMED SHIBLY FATHIMA SALHA
DCA23/319 SHAMLA SAMAN M
DCA23/323 OMERDEEN KALEEL FATHIMA ZAINA M
DCA23/239 SARA MAHMOOD ALI M
DCA23/201 FAISER MOHIDEEN FATHIMA FAWAZA M
DCA23/306 FAISAR MOHIDEEN MOHAMMED FASEEL M
The ceremony will also mark the commencement of new admissions, offering aspiring bakers the opportunity to embark on a sweet journey of learning and innovation.
Honoring Excellence
We are privileged to have esteemed chief guests, including Mr. Dimuthu, (President of the Chef's Guild Sri Lanka), and more who will inspire and motivate our students with their insights and experiences in the world of baking.
Embracing New Beginnings
As we celebrate past achievements, we also look forward to welcoming new students. Our doors are open for new admissions, providing individuals with a passion for baking the chance to join our thriving community of bakers.
Join the Celebration
Come be a part of this grand celebration and witness the magic of baking unfold before your eyes. Stay tuned for updates on our website and social media channels for more details on the Awarding Ceremony and new admissions.
Student Testimonials
"Attending Deens Cake Academy has been a game-changer for me. The hands-on experience and expert guidance have truly enhanced my baking skills."
- Maryam Nifal, Pastry and Bakery 2nd Batch
"I never thought baking could be so much fun until I joined Deens Cake Academy. The supportive environment and practical approach to learning have made all the difference."
- Nizwath Hussein Deen, (Teacher Grade Student)
"Enrolling at Deens Cake Academy was the best decision I ever made. The instructors are passionate and dedicated, making learning a joy."
- F Rumana Rafaideen, Advance Grade Student
"Deens Cake Academy not only taught me baking skills but also instilled confidence in me. I am now pursuing my dream of owning a bakery, thanks to them."
- F Zainab Irfan, Cake Decorating Advance Student
"Deens Cake Academy exceeded my expectations. The curriculum is well-structured, and the hands-on training is invaluable. I feel confident to pursue a career in baking."
- Ayisha Seeraz, Pastry and Bakery
Experience the Sweet Success
At Deens Cake Academy, we believe that every cake tells a story, and we invite you to be a part of our story. Join us in celebrating excellence, embracing creativity, and creating delicious memories that last a lifetime.
The Success story of Nilufa - The Veteran Cake Designer and the Consequences of COVID-19
The research presented in this thesis is a case study that demonstrates one individual entrepreneur's route to success. After researching my chosen field of entrepreneurship, I created a case study aimed at motivating current and potential entrepreneurs. I'm doing this case study because it has the ability to help entrepreneurs who are struggling or scared to start their own enterprises. Each person has their own reasons for avoiding or quitting company projects. Nonetheless, I hope that by presenting this example, entrepreneurs will be inspired to learn from the successful business owners in their community. Giving people a real-life example of entrepreneurial success may inspire them to turn their fears or apprehensions into flourishing, passion-filled, world-changing enterprises, while simultaneously addressing the current crisis of COVID-19's influence and how to overcome it. People may then begin to perceive opportunities in a new light and begin to realize their full potential. I'll be looking into a company named The Deens Cakes for my case study. Deens Cakes is a ten-year-old company that designs and manufactures cakes and other culinary goods. This firm appealed to me because of the high quality of its products, its ideals, and the fact that it satisfied all my requirements. All of the fresh perimeter departments, including cake designers, have been affected by the COVID-19 epidemic both positively and negatively.
[Conversation between Nilufa and her husband Ameerdeen]
"Nilufa, I know this decision is hard for you, but think about all that you could have with that new life. This new chapter in your life will open up many more doors for your future! I know you’re worried about our child, but I would just hate to see you throw this aside because it’s difficult while I am here for you. And you know, I, and your mother, and all of your family want what is best for you, right? That’s why we have been encouraging you to start doing what you actually love to do. I guess the real question isn’t what do we think is best for your life, though what do you want to do with your life, Nilufa?”
"Deen, I never imagined having such a wonderful person in my life as you. I'd say you're a gift from God sent to me. Yes, like you said! I want to pursue what I love, which is, of course, to become a veteran cake designer. Deen! I want to create cakes that showcase the uniqueness of my talents. I want to spend the rest of my life baking cakes." With that Deen smiled, hugged his wife tightly, and stepped gently out of the room. Although, the look in her eyes and the determination in her voice told him that she was resolved about hesitation to start her career after marriage, he knew that Nilufa needed some space to think through what he had said. He gave her the rest of the day to think about her decision. Right then and there with tears in her eyes Nilufa made up her mind to find a way to make her cake business work. “I don’t know what I’ll do if this doesn’t work,” Nilufa said quietly to herself.
“I’m going to make this work!”
The Success Story Of Nilufa – The Veteran Cake Designer
A highly gifted lady set out on a quest ten years ago: to provide the people of Sri Lanka with an experience of pure excellent taste. She crafted mouthwatering wonderful cakes that were quickly the talk of the town, using only the best of carefully selected ingredients and her own exquisite, good taste. Everything she touched was converted into scrumptious mouthfuls of absolute bliss, from fluffy, golden cakes coated with creamy butter frosting to gooey, melt in the mouth chocolate creations. Her simple ambition to promote excellent taste far and wide has resulted in an awe-inspiring selection of delectable cakes, sweets, and other delicacies that continue to tantalize and mesmerize with each bite. Her creations are well-liked in the market because of their novelty, creativity, customization, and affordability. The unusual nature of the patterns and look, as well as the opportunity to customize them to our liking, making them more appealing and appropriate for the occasion. Yes, the story begins with the lady I've been characterizing up until this point, Nilufa Ameerdeen. Even before she started thinking about becoming a cake designer, she was a gifted person with a magical hand, I would say. While waiting to begin her A/Ls after passing her O/L examinations in 1999, she enrolled in a cooking class conducted by Biuroni Hapuarachi. Her family was not financially secure enough at the time to pay her class fee. Young, Nilufa was determined to gain the expertise that she desperately wanted to acquire. There was nothing that Nilufa was more passionate about than cake designing. So, Nilufa started doing classes for five to six girls in her neighborhood, and the money she made was used to pay her class fee. After finishing the cookery course, despite the difficulties and barriers she encountered along the way, she ended up placing first in practically every category of cake designing in the exhibition held at the end of the course.
Her journey to become a cake designer kick started with her husband, Ameer Deen, who was there for her through her lowest points in life to the pinnacle of her career, which she acquired through hard work. Her husband offered her his entire support after they married in 2005, despite family disagreements over her continuing the baking lessons and doing cake orders. After having their kid, it became way more difficult for her to continue doing what she was doing, but the support she received from her mother-in-law was extremely supportive in encouraging her to continue making cakes orders.
She wasn't only interested in taking cake orders and going with the flow. She wanted to share her expertise with other girls who are eager to show themselves in what they love to accomplish. She began conducting courses and workshops for girls in Negombo and the surrounding area. Nilufa needed to be sufficiently qualified to instruct them and win their faith in what she taught them. So, Nilufa began her quest for qualification.
She needed to make herself highly qualified in order to be the expert and veteran cake designer. As a result, Nilufa began taking several Hotel Management courses in various specializations such as pastry and bakery, general cookery, and tourism. She also completed a one-year master's degree in hospitality management at BCAS Campus.
After becoming known as the "Queen of Cakes" in Negombo, she launched her own brand, The Deens Cakes, in 2020 with the help of her husband Ameerdeen.
Nilufa decided that if she wanted to grow, then she would have to find a more ideal location, so she moved to Dalupatha, where she now has all the facilities she requires for her business.
Nilufa quickly realized that, while having a physical location was crucial for their business, having an online presence was equally, if not more important in this age of technology. She created an online page for her Deens cakes on Facebook as well as Instagram, popular social media sites. Nilufa used Facebook and Instagram to help potential and present consumers establish a personal connection with the company. Now Nilufa could do anything with her master's degree from the BCAS Campus of Sri Lanka she acquired, her husband at her side, and a heart-centered profession front of her. Adventure was out there waiting for Nilufa.
Consequences of COVID-19 and Persistence of The Deens Cakes in Crisis Time
The COVID-19 outbreak has had an impact on all of the new periphery departments, including cake designers, both positively and negatively. The cake category, in particular, has suffered from changes in bakery and customer buying behaviors, as well as changes in department logistics. Also in contrast, People spent more time with their families during Covid-19, organizing smaller parties at home, and as a consequence purchased teatime favorites like our own label The Deens Cake's signature item Cheesecake in a range of flavors.
While the bakery is doing all possible to mitigate the impact of COVID-19, the pandemic has also prompted the bakery to bring back Cheesecakes in a variety of flavors for younger customers in the form of little portions of cake. During the outbreak, this proved to be the perfect decision, with these snack-size items a popular with the shop's customers, both elderly and young.
With the advent of COVID-19, Nilufa began to contemplate giving delivery service within a limited radius of her business. She gradually increased her sales by delivering cake orders to her clients (and leaving them at the door). People are attempting to stay at home these days. She was able to assist them stay at home while still supporting her business. Nilufa hasn't stopped there. While more customers are choosing to stay at home, many workers continue to work outside the home in essential industries. As a result, she began offering a drive-thru or curbside delivery option, which helps restrict her exposure as well as the consumers' while still serving their requirements.
Eventually, their Negombo business grew extremely successful that Nilufa employed her own students to help with the orders so that she and her husband could work in the back. The Deens Cakes brand flourishes both online and in-store. Nilufa simply wants to inspire women all across the world to be themselves and pursue their ambitions.
Writing this case study enlightened me the most about The Deens Cakes' journey to success. The writing of the case undoubtedly helped me to consolidate my findings, but it was the conduct of the interviews, the analysis of the transcription, and the building of the case's outline that revealed the answer to my hypothesis. Nilufa's personality, as a strong figure in the development and expansion of The Deens Cakes, I discovered, had a vital influence in the business's success. As evidenced by the case, The Deens Cakes transformed from a stress-relieving hobby to a booming popular company in just over two years.
The case writing process taught me that success in business is not about having a lot of money or getting a lot of money, because The Deens Cakes has developed from its inception to the current day totally on her own earnings from conducting classes. Entrepreneurial success does not occur because the individual happened to be born at a period of good fortune, which pushed the firm to develop. Success is not a luck; it is the result of choices. Every day, the entrepreneur must make choices, and who the individual is as a person influences those decisions.
From the day Nilufa decided she wanted to make cakes for the rest of her life till now, she has taken decisions for The Deens Cakes. Nilufa is persistent in her endeavors, curious, and willing to take chances. Although not a complete representation of her personality, these three traits motivated certain actions in her business and in her life in general. Nilufa was persistent in her job when she refused to allow the COVID-19 issue deter her from achieving her objectives. She embraced that as a challenge and used it to her best.
Interview Questions – The Deen’s Cakes December 26, 2021
1. How does a business grow from a simple idea to a successful business?
2. Where did your inspiration for The Deens Cakes come from?
3. After you came up with the idea, did you immediately start working on the business or was there a span of time where you incubated the idea?
4. Did you seek any counsel about your idea?
5. If so, were you encouraged or discouraged about your idea?
6. In these early stages, did you perform any market research to determine the likelihood of success of your business?
7. Before The Deens Cakes, did you have any prior experiences with running an entrepreneurship/small business?
8. Did you have early aspirations of owning your own business?
9. After you decided that this idea was definitely going to become a business, what was your very next step?
10. In the beginning stages, did you do all of the work yourself? Use friends and family? Use professionals?
11. Tell about some of the struggles with the startup process.
12. How many years was it before you moved to the place where you are now?
13. What year was this business fully up and running?
14. How long after the business started was the business available online? Was it a good decision to put the business online?
15. Who managed the marketing component of the business? The logo etc.?
16. What was the impact of COVID-19 for your company? Was it positive or negative?
17. What are steps that you have taken to overcome the obstacles of COVID-19?
18. After taking the necessary steps, is your business running smoothly?
19. Many people fear failure when they seek to start a business. Did you think from the start that your business would make it?
20. In your personal opinion, do you think that anyone can be an entrepreneur? Do you think entrepreneurs are born? Or made?
21. If you had to pick one personality trait that helped you the most in your entrepreneurship, what would it be?
22. In the future, where do you see this company going? What is the big picture that you have planned for The Deens Cakes?
Vision Statement
"To be the beacon of inspiration and excellence in the cake and bakery teaching industry, empowering individuals to unleash their creative potential, master the art of baking, and build thriving culinary careers."
Mission Statement
"Our mission is to cultivate a vibrant learning environment where aspiring bakers and cake decorators are equipped with the knowledge, skills, and entrepreneurial mindset needed to excel in the dynamic world of pastry arts. We are dedicated to providing comprehensive, hands-on training, fostering creativity, and nurturing a supportive community of baking enthusiasts."
Our Unique Approach
1. Inspiring Creativity:
We believe that creativity is the heart and soul of baking. Our academy fosters an environment that inspires and nurtures the imagination, encouraging students to explore innovative flavors, cutting-edge techniques, and unconventional designs. We celebrate individuality, empowering our students to create edible works of art that leave a lasting impression.
2. Craftsmanship and Excellence:
We are committed to upholding the highest standards of craftsmanship and excellence in all aspects of baking. Our experienced instructors impart not only technical skills but also the attention to detail, precision, and artistry that elevate cakes and pastries from ordinary to extraordinary. We instill a passion for perfection and a commitment to delivering exceptional quality in every creation.
3. Entrepreneurial Empowerment:
We understand that a successful career in baking requires more than just culinary skills. Our institute equips students with the entrepreneurial knowledge and business acumen necessary to thrive in the industry. We provide insights into market trends, pricing strategies, branding, and customer engagement, empowering our graduates to turn their passion for baking into sustainable and profitable ventures.
4. Collaborative Community:
We believe in the power of collaboration and the strength of a supportive community. Our academy serves as a gathering place for like-minded individuals to connect, share ideas, and inspire each other. We foster a sense of camaraderie among our students, alumni, and industry professionals, encouraging networking, mentorship, and lifelong relationships.
5. Global Perspective:
In an increasingly interconnected world, we embrace a global perspective in our teachings. We expose our students to diverse baking traditions, international flavors, and cross-cultural techniques. By broadening their horizons and embracing cultural diversity, we prepare our students to excel in a multicultural culinary landscape.
By embodying these principles, Deenscakes Academy (Pvt) Ltd. aims to be a transformative force, empowering individuals to follow their passion, unleash their creativity, and embark on rewarding careers in the world of baking.
0 Comments